Have you always felt that the tasting notes provided for wine—in food or wine magazines, at the wine shop, or on restaurant menus—had nothing to do with you? Many people are uncomfortable with the idea of “a nose of acacia flower, ripe Bosc pear, fresh tangerine, and toasted hazelnut” in wine, and don’t get how they’re supposed to smell this. They may even feel it’s pretentious.
At the same time, many food and scent corporations seem to be hoping consumers are beginning to feel more comfortable with their senses. Starbucks regularly uses “tasting notes” on its coffee bags and signage. I spotted a tasting note on my Haagen Dazs container that mixes the languages of the fragrance and wine industries (top notes, finish) to engage the reader’s senses.
And a Lindt chocolate advertisement in a magazine encourages readers to use all five senses (four shown) in enjoying their chocolate. Lindt’s web site even shows how to set up your own chocolate tasting.
Surely we’re not being encouraged to engage in esoteric chatter about everything we consume. But perhaps we might pause every so often and unself-consciously notice the texture, aroma, or taste of the foods and wines we particularly enjoy.
Aroma Junkies Get Center of Olfactory Art
I don't do much re-reporting, but this bears a look: New York's Museum of Arts & Design is dedicating a department to aroma arts, that is, perfume, curated by Chandler Burr. Read more about it here. Who knows--perhaps the aromatic art of wine will get a nod.
Posted at 07:14 PM in Opinions and Commentary, The Senses | Permalink | Comments (0) | TrackBack (0)