Your skin adapts to the touch of your clothing. Your sense of smell adapts to persisting odors that your brain accepts as harmless. In the same way, your sense of taste adapts to sensations that repeat, the better to register new tastes that may signal danger for you (such as spoilage or poison). This caveman trick of the body provides us with much of the joy of eating, too, as it allows us to perceive each new, pleasurable flavor as long as that flavor is sufficiently distinct from the one preceding it.
This is one reason successful chefs offer a harmonious interplay of flavors in their dishes. As each taste—sweet, salty, sour, bitter, umami—expresses itself, it refreshes the palate from the previous taste, and you taste more in every bite. (Add the effects of texture and temperature to taste, and your total experience becomes even more layered.)
But it’s not quite that simple. Food rarely exhibits only one taste—most foods have different levels of various tastes. An apple is sweet (from natural sugars) and sour (from acidity). Miso is sweet, salty, and umami. So, when ingredients are combined, adaptation may suppress one taste and cause another to become artificially heightened. Chefs work to use this side effect to their advantage and to avoid being snared by its downside.
To experience it, try this experiment. You’ll need commercial toothpaste and orange juice. First put a dab of toothpaste on your tongue, taste, and swallow. Note the sweetness. Now take a sip of orange juice. Not as sweet as it should be, is it? The OJ tastes bitter because the taste receptors in your mouth have adapted to the greater sweetness of the toothpaste. This “cancels out” the lesser sweetness of the juice, making its bitter component stand out more.
Adaptation can work for or against you in food and wine pairing. An upcoming post will include a few tricks to remember.
The Tasting Note Goes Mainstream
Have you always felt that the tasting notes provided for wine—in food or wine magazines, at the wine shop, or on restaurant menus—had nothing to do with you? Many people are uncomfortable with the idea of “a nose of acacia flower, ripe Bosc pear, fresh tangerine, and toasted hazelnut” in wine, and don’t get how they’re supposed to smell this. They may even feel it’s pretentious.
At the same time, many food and scent corporations seem to be hoping consumers are beginning to feel more comfortable with their senses. Starbucks regularly uses “tasting notes” on its coffee bags and signage. I spotted a tasting note on my Haagen Dazs container that mixes the languages of the fragrance and wine industries (top notes, finish) to engage the reader’s senses.
And a Lindt chocolate advertisement in a magazine encourages readers to use all five senses (four shown) in enjoying their chocolate. Lindt’s web site even shows how to set up your own chocolate tasting.
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